Public Remarks should be used to describe the physical property for sale and the vicinity.  The MLS is a professional resource of objective property information; public fields should not be used as advertising for agents, builders, other properties or any third party. Agents should feel comfortable sharing MLS information with their clients, knowing they are not promoting another agent or service.  This applies to all of the Public fields including Public Remarks, Open House Remarks, supplements, Virtual Tours, and Driving Directions.

When entering Public Remarks for your listings, describe only the physical traits of the property for sale and its vicinity and any incentives provided by the seller to the buyer specifically related to the property and with specific purpose. Common mistakes include:

1. Do not add the listing agent’s name, contact info, or any agent, broker or third party promotional material or contact info (such as incentives to use a mortgage or title company);
2. You may list the name of the builder or brand names (for example “Acme Windows”) only to the extent that it describes the property. It is acceptable to add, “Built by Acme Homes,” but not to add, “Built by Acme Homes—premiere builder of quality homes.”  Adding adjectives to describe the builder or third party makes it a promotional remark about that builder or third party and is not allowed.
3. Open House information is restricted to the designated open house fields and is not allowed in public remarks.
4. Buyer incentives are acceptable when they are from the seller to the buyer, relate specifically to the property, and can be listed on the closing documents.
   Acceptable:  Seller will pay $3,000 closing costs.  $5,000 carpet allowance.  Price Reduced by $15,000.
   Unacceptable:  Free TV.  Seller will give trip to Mexico.  $500 Gift Card.
5. Public Remarks may not be used to sell personal property (bed for $200).  If the personal property is specifically related to the physical property, you may state “Dock Available for purchase”.
6. Since the MLS is a contract between cooperating brokers, a broker fee is not enforceable on the buyer’s agent through the MLS. This includes a technology fee.